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Acushnet Holdings (NYSE: GOLF) | Company Profile, History, Competitors


Acushnet Holdings (NYSE: GOLF) is a golf equipment retailer. It carries several leading brands including Titleist, FootJoy, Pinnacle, Vokey and Scotty Cameron. The company was founded in 1910 and headquartered in Fairhaven, MA.

Acushnet is one of the leading manufacturers of golf products in the United States. it was founded in 1990 in Massachusetts and has now grown to include a full range of golf products from balls, clubs, footwear and accessories. It is most wlel known for the Titleist ball, which is the leading ball for golf professionals. In 2011, Fortune Brands sold the company to private equity firms as part of a decision to refocus on alcoholic products.

Business Overview

Acushnet operates in three main segments:

Golf Balls (33% of 2017 Revenues):
Its Titleist brand is very strong at the performance and premium tiers. Titleist is the No. 1 ball in professional golf[1]. The premium tier Pro V1 and V1x line of balls cost $48/dozen.

The performance tier includes Titleist NXT Tour, Velocity and DT TruSoft. The performance tier costs between $22-$35/dozen.

Acushnet's Pinnacle brand is strong at the lower end. The Pinnacle line of balls cost $16/dozen.

Golf Wear (28% of 2017 Revenues):
Its Footjoy brand is the leader in shoes and glove. It is recognized as the No. 1 shoe on the PGA tour and the No. 1 glove in golf[2].

Footjoy offers golf shoes, gloves and apparel. Golf shoes price between value (less than $100), premium ($100-$150) and super premium ($150+). FootJoy Golf gloves price at $25 each.

Golf Clubs (26% of 2017 Revenues):
Its Titleist brand is strong in irons and woods. It also sells wedges under Vokey and putters under Scotty Cameron brands. Acushnet has over 4,000 fitting partners to allow for golfs to have custom fitting with their clubs.

Golf Gear (9% of 2017 Revenues):
It offers a range of Titleist-branded gear including bags, hats, travel gear, headwear and umbrellas.

Manufacturing & Distribution

As of 2017, Acushnet has 3 golf ball manufacturing plants, two in Massachusetts and one in Thailand. Acushnet assembles golf clubs at six global locations. Acushnet has one golf glove manufacturing plant in Thailand. Acushnet has one golf shoe JV manufacturing plaint in Fuzhou, China.

Acushnet has over 1,250 active patents in golf balls, 350 active patents in golf clubs and 300 active patents in golf shoes and gloves[3].

Customers

Acushnet has sales field representatives around the world and service 30,000 direct accounts worldwide. Most of the sales are to golf shops, distribution, and big box retailers.

Acushnet operates a two-year product release schedule for their products which aligns with a professional golfer's replacement cycle.

Competitors

Its main competitor is Callaway Golf and TaylorMade (Adidas).

History

The company was founded in 1910 by Phil Young. The names derives from the town Acushnet, Massachusetts.

In 1923, the FootJoy brand was created and sold to General Mills in 1975. It was acquired back in 1985.

In 1935, the company founded the Titleist brand.

In 1976, the company was acquired by American Brands (Fortune Brands).

In 1994, Scotty Cameron joined Acushnet. In 1998, Vokey wedges were launched.

In 2011, Fila Korea and Mirae Asset Private Equity acquired Acushnet Company from Fortune Brands.

In 2016, the company went public.

Management

David Maher (CEO): David Maher serves as CEO since 2018. Prior, he served in various roles at the company including COO and VP Titleist Division.

William Burke (CFO): William Burke serves as CFO since 2016. Prior, he served in various roles at the company including Controller and Vice President.

Financials

 $ USD in millions     2013     2014  2015  2016  2017
 Revenues  $1,477 
$1,538 
$1,503 
$1,572 
$1,560 
 Gross Profit  $733 
$758 
 $776 
 $799 
 $801 
 Operating Profit  $115 
$104 
 $118 
 $141 
 $166 
 Net Income $3 
$4 
($15)
 $23 
 $92 
 EPS $0.19 
$0.23 
($0.74)
$0.62 
$1.23 

References

Acushnet Holdings Corp.
 
  Type     Public
  Ticker     NYSE: GOLF
  Industry Fitness
  Founded 1910
  Headquarters Fairhaven, MA
  Revenues
$1.6bn (2017)
  Employees 5,230 (2017)
  Website acushnet
holdingscorp.com