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COTY (NYSE: COTY) | Company Profile, History, Competitors

 

COTY, Inc. (NYSE: COTY) is a mass color cosmetics manufacturer of skincare, hair care and fragrance products around the world. The company was founded in 1904 and headquartered in New York, NY.

COTY was was founded in 1904 by Francois Coty and was sold to Pfizer in 1963. It was purchased in 1992 by Benckiser Consumer Products and went public in 2013. COTY manufactures a collection of skincare, fragrance and cosmetics under mass retailer and luxury brands.

Business Overview

COTY operates in three main segments:
  • Consumer Beauty (48% of 2017 Revenues): Sells color cosmetics, retail hair coloring body care and mass fragrances.
  • Luxury (34% of 2017 Revenues): Sells prestige fragrances, premium skincare and premium cosmetics.
  • Professional Beauty (18% of 2017 Revenues): Services salon owners and professionals in both hair and nail care, covering all salon segments and salon client needs.

Consumer Beauty Segment

COTY sells color cosmetics, hair coloring, body care and fragrances into mass retailers, online and direct to consumer platforms. Brands include Clairol, Covergirl, Max Factor, Rimmel, OPI, Sally Hansen, and Jovan.

Sally Hansen is the number one nail care brand in North America. It has a full range of nail care products, lip products, eye tools and lotions. Sally Hansen led the industry with its innovation including Complete Salon Manicure in 2010 and Salon Effects in 2011 and at home gel manicures in 2013.

Rimmel is focused on the mass market with distribution to drug stores and mass channels. It is considered an icon in London fashion and is synonymous with rebellious and edgy fashion. The brand’s value proposition is based on providing top quality beauty products at low price points. The products are sold in drugstores and other mass distrbution channels.

Luxury Segment

COTY sells higher end fragrances, skincare and cosmetics into department stores, perfumeries and duty free shops. Brands include: Calvin Klein, GUCCI, Hugo Boss, Tiffany & Co., Davidoff, JOOP!, Balenciaga, Alexander McQueen, Chloe and Roberto Cavalli.

Calvin Klein is one of the largest fragrance brands in the world. COTY acquired the brand as part of the Unilever Fragrance transaction in 2006. Calvin Klein appeals to a diverse customer base primarily with its ck one, Eternity and Euphoria product lines.

Chloe is tied to the Chloe line of designer fashions. It is known for its ultra-feminine and romantic collections. In 2008, COTY launched the brand L'eau de Chloe, a signature scent designed to appeal to young women with modern tastes. L’eau de Chloe was positioned as “rare elegance” with surprising “modernity” still keeping with its feminine image.

Davidoff consists of a set of fragrance for men and is highly ranked in the German market. Davidoff is known for its Cool Water men's cologne which is one of the most iconic men's fragrances.

Marc Jacobs license was acquired from LVMH in 2002. It launched with Daisy in 2007. Daisy aimed to create a simple, fresh, feminine scent targeted at the sophisticated and seductive woman. It launched in the men's market with Bang in 2010.

Playboy is COTY's mass market fragrance brand. It was acquired by the company in 2007. The company launched a line of Mass men’s Fragrances and Body Sprays.

Professional Beauty Segment

COTY sells products to salon owners and professionals for both hair care and nail care. Brands include OPI, ghd, Wella, Clairol Professional, and SASSOON Professional.

OPI consists of over 400 different shares of nail polish and is sold in over 100 countries. The product line includes OPI and Nicole by OPI. OPI also markets nail gels, nail care products and nail accessories through salons. OPI regularly creates limited-edition collections with celebrities and entertainment franchises

Manufacturing and Distribution

In 2017, COTY manufactured 82% of its products in the United States, Europe and Brazil. The company owns 14 manufacturing facilities around the world.

COTY distributes their products in over 130 countries. COTY sells to US mass retailers like CVS, Kmart, Target and Wal-Mart; European mass retailers like Boots, BM, Carrefour, Watsons;and Prestige Retailers like Macy's, Neiman Marcus, Nordstrom and Saks Fifth Avenue.

Sales & Marketing

COTY has a portfolio of over 75 brands. They promote the brands through television, print, outdoor ads and social media. COTY also has relationships with celebrities and Instagram influencers to endorse their products.

History

The company was founded in 1904 by Francois Coty. In 1963, it was sold to Chas. Pfizer. In 1992, it was acquired by Benckiser Consumer Products (now known as JAB).

In 2003, COTY introduced its first celebrity fragrance, Glow by Jennifer Lopez.

In 2005, it acquired Unilever's prestige fragrance business. This included perfumes for Calvin Klein and Chloe.

In 2013, the company went public.

In 2015, it acquired Proctor and Gamble's Specialty Beauty business for $12.5bn.

Management

Camillo Pane (CEO): Camillo Pane serves as CEO since 2016. Prior, he worked as a SVP Global Category Officer at Reckitt Benckiser Group plc.

Patrice de Talhouet (CFO): Patrice de Talhouet serves as CFO since 2014. Prior, he was CFO of Mars Unisabi and CFO of Mars Europe.

Financials

 $ USD in millions    2013    2014 2015 2016 2017
 Revenues $4,649 
$4,552 
$4,390 
$4,349 
$7,650 
 Gross Profit $2,789 
$2,697 
 $2,638 
 $2,603 
 $4,622 
 Operating Profit$394 
$26 
 $395 
 $254 
($438)
 Net Income$168 
($97)$233 
 $157 
($422)
 EPS$0.42 
($0.26)$0.64 
$0.44 
($0.66)

References


Coty, Inc.
 
  Type     Public
  Ticker     NYSE: COTY
  Industry Cosmetics
  Founded 1904
  Headquarters New York, NY
  Revenues
$7.7bn (2017)
  Employees 22,000 (2017)
  Website coty.com