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Coupa Software (Nasdaq: COUP) | Company Profile, History, Competitors


Coupa Software (NASDAQ: COUP) provides cloud-based procurement management software. As of 2017, Coupa has 700 customers in 20 countries It was founded in 2006 and headquartered in San Mateo, CA.

Coupa provides a cloud platform for companies to manage purchasing spend on their platform. Companies can manage the entire process of procuring, invoicing, and expensing purchases on its platform.

Business Model

Coupa's core offering is its transaction platform, which includes procurement, invoicing and expense management products. Customers are able to manage the entire procure-to-pay process for their companies on the platform. Customers have saved on average 3% from using Coupa's software.[1]

The transaction platform offers three main products:
  • Procurement: Helps customers set purchasing policies that streamlines purchasing by employees. After purchases are approved, the system automatically sends purchase orders to suppliers for fulfillment and invoicing.
  • Invoicing: Helps customers navigate the management of invoices and cash management
  • Expense Management: Gives customers a seamless way to conduct expense reporting submissions, which includes capturing receipts, tracking vehicle mileage and approved vendors/restaurants.

Coupa also provides a set of add-on product modules for an additional charge:
  • Sourcing Helps customers easily initiate Request For Proposals
  • Inventory Provides customers real-time visibility of company wide inventory
  • Contracts Automates the steps of contract signing, including generating contract documents, track changes and e-signature functionality
  • Storefront Provides catalog management software which is an e-commerce like experience for procurement
  • Analytics Provides a series of dashboards and reports to give companies insights into spending activity


Coupa's pricing is based on a combination of platform fees, core bundle fees and add-on modules fees.
  • Platform Fees Charges based on number of employees
  • Core Bundle Fees Charges based on the combination of products (procurement, expense, invoice) that the customer chooses
  • Add-on Modules Fees Charges based on the number of add-on modules a customer chooses and the number of users on the modules
Coupa's typical contracts are three years with subscriptions billed annually in advance. Subscription fees include customer service at no added cost. Coupa charges separately for professional fees associated with setting up the software.


Coupa has a wide range of customers including Limited Brands, Williams-Sonoma, Staples, Unilever, Coca-Cola, Capital One, Chubb Corporation, Sanofi-Aventis, Atlassian, Box, Juniper Networks, Glencore, Caterpillar, AutoNation, Lear, and Sonic Automotive.


Coupa's main competitors in the spend management space is SAP (Concur and Ariba) and Oracle,


The company was founded in 2006 by Dave Stephen and Noah Eisner, both formerly at Oracle. The company started as a procurement platform and expanded to include invoicing, expense management, sourcing and analytics. In 2016, the company went public.


Robert R. Bernshteyn (CEO): Robert Bernshteyn serve as CEO since 2009. Prior, he was VP Global Marketing at SuccessFactors. He had also worked as Director Product Management at Siebel Systems and Project Manager at Accenture.

Todd Ford (CFO): Todd Ford serves as CFO since 2015. Prior, he was CFO of MobileIron and CEO of Canara, a predictive analytics company. He was also a venture capitalist at Broken Arrow Capital.


 $ USD in mm FY1/31
 2015  2016 2017  2018
 Revenues  $51 
 Gross Profit  $32 
 Operating Profit ($26)
($45) ($35) ($45)
 Net Income ($27) ($46) ($38) ($44)
 EPS ($9.12) ($9.80) ($1.88) ($0.83)


Coupa Software, Inc.
  Ticker     NASDAQ: COUP
  Industry Technology
  Founded 2006
  Headquarters San Mateo, CA
  Customers 700 (2017)
$187mm (2017)
  Employees 833 (2017)