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Edgewell Personal Care (NYSE: EPC) | Company Profile, History, Competitors

 

Edgewell (NYSE: EPC) manufactures personal care products in shaving, personal grooming, sun care, feminine care and infant care. The company was formed as a spinoff of Energizer Holdings in 2015 and headquartered in Chesterfield, MO.

Edgewell was formed in 2015 when Energizer decided to separate the businesses into the battery business (Energizer) and personal care business (Edgewell). Edgewell is a leading producer of razors (Schick), sun care products (Banana Boat and Hawaiian Tropic), and feminine care products (Playtex).

Business Overview

Edgewell operates in four main segments:
  • Wet Shave (60% of 2017 Revenues): Sells blades and razors under various brands
  • Sun and Skin Care (18% of 2017 Revenues): Sells sun care and body care products under various brands.
  • Feminine Care (17% of 2017 Revenues): Sells tampons and feminine care products under various brands.
  • All Other (6% of 2017 Revenues): Sells infant care, pet care and other products.

Wet Shave Segment

Edgewell sells razors sold under Schick brand in the US and Wilkinson Sword outside the US. Schick is the No 2. razor brand in the US behind Gillette (owned by Proctor & Gamble).[1] Shave foam/gel sold under Edge, Skintimate and Personna brands. Private label shaving gear sold under the retailer's store name.

Sun and Skin Segment

Edgewell entered the market when it purchased Playtex in 2007. Edgewell sells sun care products under the Banana Boat and Hawaiian Tropic brands. These are the No 1. market share in the United States.[2] Skin care products are sold under Wet Ones wipes and Playtex gloves.

Feminine Care Segment

Edgewell entered the feminine care market with the acquisition of Playtex and its two plastic tampon brands, Playtex Gentle Glide and Playtex Sport. In 2013, Edgewell acquired the Johnson & Johnson portfolio which included Stayfree pad, Carefree liner and ob tampon brands. Edgell we the No. 2. and No 3. positions in its categories in the United States.[3]

All Other Segment

Edgewell sells infant care, pet care and other products. In infant care, Edgewell sells Playtex baby bottles, OrthoPro and Binky pacifiers and the leading Diaper Genie diaper disposal system. [4]

Competitors

In Wet Shaves, Edgewell competes against Gillette, Dollar Share Club, Harry's and private label brands.

In Sun Care, Edgewell competes against Coppertone, Bain de Soleil and Neutrogena (Johnson & Johnson).

In Feminine Care, Edgewell competes against Kotex (Kimberly-Clark) and Tampax (Proctor & Gamble).

Sales & Distribution

Edgewell distributes its products through warehouse clubs, pharmacies, convenience stores and online. Their largest customer is Walmart, which accounted for 23% of net sales in 2017.

History

The company's predecessor Energizer was spun out of Ralston-Purina in 2001. In 2003, Energizer acquired Schick. In 2007, Energizer acquired Playtex. In 2010, Energizer acquired American Safety Razor and Edge. In 2014, Energizer acquired Carefree, Stayfree and o.b. In 2015, Energizer spunoff the battery business from Edgewell.

Management

David P. Hatfeld (CEO): David Hatfield serves as CEO since the spinoff. Prior, he served in various roles at the company including CEO of Energizer Personal Care, CEO Schick, CMO Energizer Battery and VP Marketing at Energizer.

Rod R. Litte (CFO): Rod Little serves as CFO since 2018. Prior, he was CFO of Home Shopping Network, CFO of Elizabeth Arden and Finance Director at Procter & Gamble.

Financials

 $ USD in millions    2013    2014 2015 2016 2017
 Revenues $4,466 
$2,612 
$2,421 
$2,362 
$2,298 
 Gross Profit $2,110 
$1,290 
 $1,188 
 $1,162 
 $1,131 
 Operating Profit $601 
$265 
($311)$295 
 $6 
 Net Income$407 
$346 
($275) $179 
 $5 
 EPS$6.47 
$5.69 
($4.44)$2.99 
$0.10 

References

Edgewell Personal Care Company
 
  Type     Public
  Ticker     NYSE: EPC
  Industry Personal Products
  Formed2015
  Headquarters Chesterfield, MO
  Revenues
$2.3bn (2017)
  Employees 6,000 (2017)
  Website edgewell.com