Companies‎ > ‎US Research‎ > ‎

National Beverage Corporation (Nasdaq: FIZZ) | Company Profile, History, Competitors

National Beverage Corporation (NASDAQ: FIZZ) develops, manufactures, markets and distributes a range of soft drink brands. It is best known for the LaCroix sparkling water brand. The company was founded in 1985 and headquartered in Fort Lauderdale, FL.

The company was founded in 1985 by Nick Caporella to fend off corporate raider Victor Posner. It originally consisted of the Shasta and Faygo brands. The company introduced sparkling water brand LaCroix in 1996.

Business Overview

National Beverage has two segments of brands:
  • Power+ Brands: Brands geared towards more active and health conscious consumers including sparking water, energy drinks and juices
  • Carbonated Soft Drinks (CSD) Brands: Brands for more traditional carbonated soft drinks

Power+ Brands Segment

The Power+ Brands portfolio includes the following brands:
  • LaCroix: LaCroix sparking water has zero calories, zero sweeteners and zero sodium. It is the top-selling sparkling water in the United States as of 2017. 
  • Shasta Sparkling: Sparkling water alternative to Shasta soft drinks. It has no calories, no sodium and no sweeteners. 
  • Everfresh and Mr. Pure: 100% juice drinks available in flavors including papaya, mango, peach watermelon and island punch.
  • Rip It: Energy drink available in 14 flavors and 6 sugar free options

Carbonated Soft Drinks Brands Segment

The CSD portfolio includes the following brands:
  • Shasta: Soft drink targeting Hispanics and other ethnic markets. Flavors include Raspberry Creme, Pineapple Orange and Cherry Twist.
  • Faygo: Soft drink distributed primarily to markets east of the Mississippi River. Flavors include Red Pop, Moon Mist and Rock'n Rye.

Manufacturing and Distribution

National Beverage has 12 production facilities across the United States. They distribute substantially to all the top 25 metropolitan areas in the United States. Each facility produces both canned and bottled drinks in a variety of package sizes.

National Beverage distributes its products across three primary channels: take-home, convenience and food service:
  • Take-home: Consists of national and regional grocery stores, warehouse clubs, wholesalers and dollar stores. Products are shipped from their production facilities to the retailer's centralized distribution centers. The retailer distributes it to each of their store locations. National Beverage also uses their direct-store delivery to send products directly to the retail outlets.
  • Convenience: Consists of convenience stores, gas stations and smaller business accounts. National Beverage uses their direct-store delivery to send to this channel.
  • Food Service: Consists of hospitals, schools, military bases, airlines, hotels and wholesalers. National Beverage uses their independent, specialized distributors to sell to this channel.


The company was founded in 1985 by Nick Caporella to fend off corporate raider Victor Posner. He bought Shasta brands in 1985 and Faygo brands in 1987. The company went public in 1991. In 1996, the company introduced sparkling brand LaCrox to the portfolio.


Nick Caporella (CEO): Nick Caporella serves as CEO and founder since 1985. 

John Caporella (CEO): John Caporella serves as President since 2002. Previously, he held various roles at National Beverage including Secretary and Executive Vice President.

George Bracken (EVP Finance): George Bracken serves as EVP Finance since 2012. Previous,y he served as VP Treasurer of National Beverage.


 $ USD in mm (FY 4/30)  2013     2014  2015  2016  2017  2018
 Revenues  $662  $641  $646  $705  $827  $976 
 Gross Profit  $217  $218   $219   $241   $326   $391 
 Operating Profit  $71  $64   $74   $93   $163   $204 
 Net Income $47  $43  $49   $61   $107   $150 
 EPS $1.01  $0.93  $1.06  $1.31  $2.30  $3.21