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Yext (Nasdaq: YEXT) | Company Profile, History, Competitors


Yext (NASDAQ: YEXT) is a location management technology company. At the end of 2017, Yext had approximately 40K customers with 925K physical locations and managing over 17 million digital attributes. It was founded in 2006 and headquartered in New York, NY.

The company was founded in 2006 by Howard Lerman, Brian Distelburger, and Brent Metz. Yext provides a data management platform for users to manage their location data across 100+ publishers including Apple Maps, Bing, Cortana, Facebook, Google, Instagram, Siri and Yelp

Business Overview

Yext has integrations with over 100 publishers on its PowerListings Network, such as Bing, Google and Yahoo.The software has three modules.
  • Listings: Allows customers to manage and sync their location data across their network
  • Pages: Allows customers to create landing pages for their businesses.
  • Reviews: Allows businesses to generate reviews from their end customer and track responses on its PowerListings Network 

Yext Listings Features

Yext provides users the ability to control real-time content on location data. Listings provide features to:
  • Match & Lock: Automatically scans, locates and claims business listings on its PowerListings Network, so third partyies cannot change a businesses's information
  • Dual-Sync: Two-way API integrations that ensure updates are propagated throughout listings on the web
  • Duplicate Suppression: Finds and suppresses duplicate listings on the network
  • Publisher Suggestions: Enables businesses to view and authorize suggested customer edits on Google Maps and Yelp.
  • Manage Brand Content: Allows businesses to manage online brand experience through messaging and social post

Yext Pages Features

Yext helps users establish landing pages for their companies. Pages provides features to:
  • Location Pages: Showcase all of the locations of a business on its desktop and mobile applications
  • Store Locators: Displays the most conveniently located store for searching customers
  • Store Directory: Categories a company's location data by state and country for customers and search engines
  • Component LIbrary: Adds social media features to the landing pages
  • Multi-Language Pages: Supports different language content for customers

Yext Reviews Features

Yext helps users manage reviews across their PowerListings Network. Reviews provides features to:
  • Generate Reviews: Helps collect feedback from customers and post those reviews to the PowerListings Network. Helps flag inappropriate posts for quarantine.
  • Monitor Relationships: Helps address negative feedback from customers
  • Insights: Tracks company's ratings across the PowerListings Network
  • Yext Analytics: Provides analytical tools and feedback on a company's data on the PowerListings Network


Yext generates revenues by selling cloud subscriptions to its Yext Knowledge Engine. As of 2017, Yext offers pricing based on number of locations and offers 1) Base: $150/location/year 2) Starter $350/location/year 3) Professional $500/location/year and 4) Ultimate $900/location/year. Yext charges an additional $150/location/year for the Pages feature.


Yext was founded in 2006 by Howard Lerman, Brian Distelburger, and Brent Metz. Yext started as a local advertising company. It then pivoted towards managing location data and moved into reviewed. The company’s name is meant to invoke “next Yellow Pages.”

The company launched its Listings feature in 2011, which allows customers to manage their listings from 100+ third-party customers. In 2014, the company launched its Pages feature, which enables customers to manage pages on third-party sites and apps

In 20016, the company announced its Reviews feature, which lets businesses encourage their customers to leave reviews on third-party websites such as Yelp and Google


Howard Lerman (CEO): Howard Lerman serves as CEO and co-founder since 2006. He is also co-founder of Confide, an electronic messaging service.

Steve Cakebread (CFO): Steve Cakebread serves as CFO since 2014. Prior, he was CFO of D-Wave Systems and, CFO of Pandora Media, CFO of Xactly and CFO of 


 $ USD in millions   
 2014 2015 2016 2017
 Revenues $60 $90 $124 $170 
 Gross Profit
$35 $59 $87 $126 
 Operating Profit
 Net Income
Yext, Inc.
  Type     Public
  Ticker     NYSE: YEXT
  Industry Technology
  Founded 2006
  Headquarters New York, NY
$170mm (2017)
  Employees 800 (2017)